Exhibitors must pay attention to detail impression
In a certain scale of exhibition, thousands of exhibition booths come together, maybe tens of thousands of visitors flock to, how to make more visitors pay attention to your company really takes a little thought. In the past, many visitors arrived at the scene to decide what booth to visit temporarily, so the new layout of the booth can really attract the attention of such visitors. But nowadays, more and more visitors to the Chamber of Commerce may have pre-arranged booths to visit, and the situation is quite different. If they are not prepared in advance, these visitors may pass you by. According to the survey, visitors have four times more chances to visit exhibition companies that have sent invitations before the exhibition than to visit other companies, which shows that good publicity before the exhibition is very effective. But in addition to sending invitations, there are other ways to more effectively enhance your company's visibility, may as well try.
The most common way is to prepare some gifts that can be divided into two parts. Send one of them with an invitation letter to the visitors you want to invite before the exhibition, so that they have to go to your booth to make a complete gift. Facts have proved that this method can effectively improve the visitor rate of exhibitors to a booth. Another company in the United States produced a large number of paper bags for popcorn with its own company's name before the exhibition. They were sent to the company's new and old customers in advance along with the invitation letter, indicating that the invitation letter could be used to visit the exhibition free of charge, and the paper bag could be given free popcorn at the company's booth. This method is that the company became the exhibition booth of the most visitors in the exhibition, which effectively improved the company's popularity.
At present, there are many exhibition entrance cards which are tied to the neck of the users. Some exhibitors skillfully make articles on the tied ropes with their company logo and name and distribute them to the visitors free of charge. Because these tied ropes are usually made beautifully, most visitors get these tied ropes. Later, they were happy to change their admission cards. Visitors walk around with these striking hanging ropes, which means that many mobile billboards advertise the company for free.
More elaborate exhibitors make some brochures to introduce the local transportation, tourism, accommodation, customs and so on, and distribute them to exhibition visitors free of charge. Since a considerable number of visitors come to the exhibition from afar, they really want to walk around the exhibition. These brochures are very popular because they can help a lot. This is also indirectly because visitors are interested in the companies that print and distribute these brochures.
