China's First Exhibition, Preparations for the 124th Canton Fair

      At the 124th Canton Fair Leading Committee held on October 14, Li Jinqi, Vice-Director and Secretary-General of the Canton Fair and Director of the Foreign Trade Center, introduced the preparations for the 124th Canton Fair.

       At the 124th Canton Fair Leading Committee held on October 14, Li Jinqi, Vice-Director and Secretary-General of the Canton Fair and Director of the Foreign Trade Center, introduced the preparations for the 124th Canton Fair. Li Jinqi pointed out that in the face of the new era, new mission and new requirements, the 124th Canton Fair, guided by Xi Jinping's socialist ideology with Chinese characteristics in the new era, actively carried out the spirit of congratulations sent by General Secretary Xi Jinping to the 120th Canton Fair, implemented the instructions of Premier Li Keqiang, comprehensively optimized the layout of the exhibition structure, and improved the quality of exhibition participation. Innovating the mode of investment invitation and service, creating the upgraded version of "Wisdom Canton Fair" and "Green Canton Fair", giving full play to the role of multi-functional comprehensive platform, further enhancing the level of internationalization, specialization, marketization and informatization, comprehensively promoting the high-quality development of Canton Fair, cultivating new advantages of foreign trade competition, and promoting the "zone" We will make new contributions to the construction of a strong economic and trade country and the development of an open economy along the way.

       To meet the demand of structural reform on the supply side and comprehensively improve the quality of exhibition participants. The first is to carry out high-quality evaluation of brand booths in Canton Fair. After strict review procedure, 2297 brand enterprises were selected and 12125 brand booths were arranged. Among them, new enterprises account for 31.5% and production enterprises account for 58.0%. There are not only a number of stable and powerful old enterprises, but also a lot of "fresh blood" absorbed to enhance the exemplary role of brand enterprises. The second is to comprehensively improve the quality of new theme exhibition areas. From 415 applicant enterprises in the new energy and pet products exhibition area, 81 new energy exhibition enterprises and 90 pet products exhibition enterprises were selected respectively. With the theme of outdoor spa facilities, about 19.2% of the new enterprises were absorbed. The enterprise structure was more optimized, and the overall quality of the exhibition was improved. Third, further highlight the platform function of supporting the development of local characteristic industries. The third stage of A district central corridor regional local characteristic industrial cluster exhibition mode is more and more outstanding, a total of seven major textile and garment industrial clusters are gathered to participate in the exhibition, forming the pattern of "one street of local characteristic industrial cluster".

        Optimize the exhibition structure in an all-round way and promote the level of specialization and marketization. One is to optimize the scale and layout of the exhibition area. Properly expand exhibition areas with good prospects in household appliances, kitchen utensils, household appliances and other industries, compress exhibition areas with declining demand, and adjust the location of pet products, clocks and glasses exhibition areas. In the third phase 7.1 exhibition hall, a multi-functional exhibition site activity area is set up to enhance the effect of clothing exhibition by the interaction between exhibition and activity. The second is to optimize the layout of exhibits. There are 152 exhibition areas in 41 exhibition areas, including men's and women's wear, underwear, bags, office stationery exhibition areas for the first time. The proportion of exhibition areas is 82%.

      We will continue to help enterprises reduce their burdens and support the development of foreign trade in poverty-stricken areas. We will continue to collect booth fees according to the 119th reduced standard, exempt exhibitors from booth fees in poverty-stricken areas, continue to implement measures such as reducing and exempting 23 on-site service fees, and unifying the laying of standard booth carpets free of charge, so as to effectively reduce the burden of enterprises. In the exhibition area of Hall 6.0 in the third phase, 159 enterprises from 22 trade groups from poor areas participated in the exhibition and set up on-site translation service points to support the foreign trade development in poor areas.

      Take the "one belt and one road" initiative as the leader, do well in the propaganda work of investment promotion. First, we should carry out professional and efficient promotion. Use social media, search engines, soft text and other channels to precisely push. Through AR, VR and other new technologies, with the main theme of exhibits in key exhibition areas, it is widely promoted on the six major social media platforms. The second is to further promote precision marketing. In 18 countries, 21 long-distance video investment activities were held, 6 routes were organized to 18 countries and regions to promote investment, effectively enhancing the visibility of Canton Fair. The third is to provide differentiated and accurate services. We will continue to promote the "advertising benefit new customers" project and focus on the "cross the road" along the market to carry out cross-border cooperation. We will coordinate and promote the docking activities between supply and acquisition, vigorously promote the Guangzhou Fair's cross-border procurement platform, important buyers and local industrial cooperation mechanism, and strengthen the trade docking services of key industry customer groups. Fourth, to create a good atmosphere for news propaganda. We have actively invited about 100 news media at home and abroad. To cooperate with CCTV in shooting special films of the Canton Fair, showing the glorious course of the 61-year Canton Fair. In cooperation with the Information Office of the Ministry of Commerce and Xinhua. com, a press interview room for the Canton Fair was set up to launch a series of special reports on "Canton Fair Stories".

        Improve the level of import exhibition, strengthen the advantage of "sell the world to buy the world" platform. One is to improve the quality of the exhibition. We will expand the global recruitment and cooperation network, build extensive partnerships with overseas government agencies, trade promotion organizations and trade associations, and strengthen targeted thematic marketing on infant and child products, daily health and other topics. About 60% of the exhibitors are from the "belt and road" countries and regions, and many high-quality overseas resources are actively participating in the exhibition. The second is to innovate the mode of investment promotion. Combining online with offline, through big data analysis, target buyers are screened, and social media such as Wechat, Facebook and Leadership are used for precise marketing. Integrate the resources of local business authorities and trade associations, and organize important pre-exhibition exchanges for domestic purchasers. Provide personalized services for VIP purchasing groups such as chain business associations and e-commerce associations before, during and after the exhibition.

       Strengthen high-end information services and enhance the functions of multi-functional integrated platform. One is to hold high-level and high-quality conference forums. The focus includes the Canton Fair International Trade Development Forum, the Canton Fair Export Product Design Award Presentation Ceremony and Design Innovation Forum in 2018, and the Guangzhou Subforum Huangpu Forum "Dialogue Canton Fair" in Shanghai Hongqiao Forum. The second is to carefully organize the selection of the Export Product Design Award (CF Award) of the Canton Fair in 2018. 1214 products of 629 enterprises were evaluated, and the number of enterprises and products reached a record high. Third, further enrich the design docking services. A total of 107 excellent design companies or institutions in 14 countries and regions, as well as 34 fashion design brands participated. It is the first time to open a multi-functional exhibition site activity area in the third phase 7.1 exhibition hall to create a "Canton Fair Fashion Week".

       Optimize the on-site service of the exhibition, and continuously improve the experience of the exhibition. One is to improve the quality of green development of Canton Fair and promote the normalization of green development. The "Handbook of Green Development Promotion and Promotion of 124th Canton Fair" will be compiled, and the green booth awards will be selected according to seven categories of products, and the award ceremony will be held. Second, we will continue to promote the construction of "Wisdom Canton Fair" and upgrade the level of information technology. Focusing on strengthening the infrastructure construction of the Wisdom Canton Fair, the pavilion has completed the deployment of high-speed wireless network and put it into full use. The quality of the pavilion's wireless network has been greatly improved, and the fluency and stability of Internet access has been significantly improved. Wifi passenger flow thermodynamics and data statistical analysis and display services based on indoor exhibition halls have been launched synchronously to enrich the data visualization. Change content. Third, we should strengthen the protection of intellectual property rights and help enterprises innovate and develop. We will improve the prevention mechanism, further standardize transactions through pre-exhibition risk reminders and self-checks, self-correction and notification of cases involved in the exhibition; intensify publicity efforts to do a good job in the promotion of information on intellectual property protection by micro-mail; improve law enforcement authority and invite national and Guangdong intellectual property law enforcement departments and experts in arbitration and mediation of trade disputes to attend meetings. The Chamber of Commerce for Import and Export and the Association for Foreign Capital shall send commissioners to assist in ensuring that the cases are handled fairly, fairly and openly.