The enterprises that have participated in the exhibition all know that the lighting effect in the design and construction of the exhibition stand is very important, which directly affects the popularity of the exhibition and the image of the enterprise. LOGO, exhibits, decorations and so on need to be built by lighting, and different display and work areas also need to be distinguished by lighting. Lighting has become a catalyst for the display effect. Let's discuss the lighting effect in the design and construction of the exhibition.

     First, we should first understand that the main purpose of exhibition design is to highlight products and create brand image, while the main purpose of commercial space is to reflect the space atmosphere. In terms of lighting application, exhibition design requires high brightness, so it is necessary to make a trade-off between atmosphere and brightness. In order to highlight the products, the exhibition hall must set the lighting according to the material and shape of the exhibits, try to restore the inherent color and texture of the products, and ensure that the products get enough light. The setting of main light source is brighter than that of commercial space. The setting of light source reduces projection by multi-point distribution, so that the light in the exhibition hall is soft and abundant. In addition, appropriate selection of different colors can increase the color and atmosphere of the exhibition.

     Second, exhibition design emphasizes artistry and prominence, so that exhibits in the exhibition more eye-catching. Lighting plays a supporting role in many cases, and sometimes even plays a leading role. The exhibition can use abundant top light environment to show the exhibits from different angles, display height, display space, and highlight the most perfect side of the exhibits by lighting.

     Thirdly, compared with the ordinary commercial space, the lighting of the booth space should highlight the key part or its characteristic part of the exhibits. When visitors visit, the lighting can play a guiding role and see the advantages of the exhibits. At the same time, while highlighting the main advantages of the exhibits, the lighting of the exhibition space should also provide an elegant exhibition space, which can not unilaterally reflect the display effect, so that the lighting is too bright, and the audience will be too dazzling when they visit. The lighting design of the exhibition space must be different according to the different exhibits. For example, lamps in automobile display space are usually installed with high brightness. The display of jewelry mainly focuses on the brilliance and dignity of jewelry through the close illumination of the spotlight.

      Fourthly, multi-light sources need to be designed according to the different properties of exhibits, taking into account the relationship between different light sources in the exhibition space. Especially in the exhibition, the existence of lighting is not isolated. Through the interaction between different light sources, space can create different visual effects according to the different needs of exhibits. Usually, the main light source is used to provide uniform brightness for the exhibition. Halogen lamp, LED lamp and other light sources are used to emphasize the key lighting or local lighting. While enriching the spatial level, it can also play the role of dividing the space area and highlighting the effect of spatial key display, so as to enrich the content of the exhibition space and to benefit visitors. Group guidance is stronger.

     In a word, exhibition design and construction need the assistance and cooperation of lighting. A good exhibition design and construction is to use all the characteristics of light to create the light environment needed to show the product characteristics and brand characteristics. Shanghai Tuo Xun, with a professional design team, has rich experience in the use of lighting in exhibition design, and has created many classic case works.