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Principles and Requirements for Design and Construction of Exhibition Platform
Release time:2018-10-22
Design and Construction of Exhibition Platform




First, the design of exhibition stand

      
The design of exhibition booth is to improve the company image and publicize the company's products to the outside world. In the early stage of the exhibition, a booth design scheme is needed, which will lead the exhibitors to complete the whole process of the booth design. The scheme is designed and built by a professional exhibition design company.

Second, the principle of artistry

(1) The booth is attractive

    
  The booth is attractive, pleasing and impressive, giving people a good feeling. There are many factors in the design of exhibition stand. It is the basic requirement of exhibition design to combine these factors with artistic techniques to produce the best visual effect and good psychological effect.

(2) The booth reflects the image of the participating enterprises and conveys the intention of the participating enterprises.

      
If the exhibitor is a large company, it can not be designed as a vendor image; if the exhibitor wants to show the dominant position in the aviation field, it can not be designed as a model toy factory feeling. Designers need to use specific means to express abstract exhibition ideas.

(3) The exhibition booth can attract visitors'attention and interest.

  
   Studies have shown that in a competitive, colorful environment, the audience's first look at the stage is the most critical. At first glance, it decides whether the booth attracts the audience or loses the potential customer. Therefore, the booth should be noticeable and interesting. The first role of the booth is to attract visitors'attention and interest; the second is to attract visitors into the booth and watch the exhibits carefully. Design work should be artistic, but attention should be paid to avoiding flashiness.

Third,Construction requirements

Harmonious

      
The exhibition stand is composed of many factors, including layout, lighting, color, charts, exhibits, exhibition shelves, exhibition equipment and so on. Good design is to combine these factors into one, unify the design style of the whole exhibition hall, and meet the needs of brand display. Help exhibitors achieve exhibition objectives.

concise

    
 The average person can only accept limited information in a moment. The audience walks in a hurry and will not be interested unless they can get clear information in an instant. In addition, the complexity of the booth can easily reduce the efficiency of the booth staff. In order to choose representative decorations, exhibits must have choices and abandon them. Simplicity and clarity are the best ways to attract audiences. Photographs, charts and text descriptions should be clear and concise. Design decorations unrelated to exhibition objectives and contents should be minimized.